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Can I Dropship Home Decor? 7 Tips to Help You Get Started
As eCommerce sales continue to climb, it's not too late to get started with your own home decor dropshipping business.
Dropshipping is a growing business model that has proven to be quite lucrative - especially considering the fact that not having to manage large quantities of physical inventory cuts upfront costs and stress from the process. Plus, home decor is a constantly growing market, with an expected market value of $202B by 2024.
As eCommerce sales continue to climb, it's not too late to get started with your own home decor dropshipping business. So, how exactly can you jump into this thriving industry and create a profitable business selling wholesale home decor and lighting?
We're going to cover the essential things you need to know in order to get started.
Can I Drop Ship Home Decor and Lighting?
The short answer is yes. Like with various other products, dropshipping home decor is entirely possible - you simply need a good wholesale home decor supplier and a solid business plan. Since the home decor market is versatile, and you can focus on selling specific types of home decor and furniture accessories, or you can specialize in products within a certain category.
You can also choose to have a much more diverse product selection, but many business owners prefer to stick to specific niches.
Is a Home Decor Dropshipping Business Profitable?
As with any dropshipping eCommerce store, the profitability of your business will depend on a few factors, including:
How in-demand your product selection is
The quality of products you receive from your supplier
How you brand and market your business
The quality of service that you provide to your customers
How your offerings compare to competitors
The dropshipping industry is fiercely competitive. That's why you need to be strategic in the products you sell, how you brand your company, and how you handle your online store experience. With the right branding, you can make a considerable profit by generating interest in your products and showing their value.
What Kind of Home Decor Products Can You Sell?
The ideal home decor products to sell will depend on what you find to be in-demand based on your research, however, these are some examples of home decor categories that you can look into:
Tables and consoles
7 Tips for Getting Started With Home Decor Dropshipping
You've already established that your niche is home decor items - so what are the next steps? We've got 7 tips that will help you as you begin your journey to creating your dropshipping business.
Establish a business structure
Figure out your funding
Do competitor research
Find a supplier
Set up your online store
Build a customer base
Manage customer service
1. Establish a Business Structure
As with any business, you're going to want to handle the administrative and legal details before you start anything else. Establishing a business structure and figuring out how you'll fund the business will give you the foundation that you need to make all of the other details happen.
There are different options that you can take when it comes to your business structure, with the most common options for small business owners being:
Limited Liability Company (LLC)
In a sole proprietorship, you're essentially the sole business owner and you pay personal income taxes on the profits from the business. This is a popular option for small business owners due to the fact that it's easy to create and doesn't have much government involvement. The downside, however, is that you and your business are one - there is no separate entity created for your company, so you are personally responsible if there are liabilities or debts.
Limited Liability Company (LLC)
As an LLC, your business will be a separate entity from yourself. So, in the situation that issues arise or debt is owed, those liabilities will be the company's responsibility, but you as a person will not be held responsible.
While the regulations for your LLC will depend on the state you're in, when forming the company, you'll typically choose a name, file articles of organization, and obtain an employer identification number (EIN).
It's also important to check if your state requires any licenses or permits for establishing your business.
2. Figure Out Your Funding
Are you planning on taking out a loan? Will you fund the business yourself? These are questions that you should ask yourself, as starting your dropshipping business is going to require some upfront funds in order to get the company running.
You'll need to consider the costs associated with suppliers, marketing, setting up the website, and registration and license fees.
Some suppliers offer financing options when purchasing inventory, just make sure to confirm the payment requirements before making an agreement, as it may take time for you to get steady sales from your store.
3. Do Competitor Research
What are other home decor dropshippers doing to entice consumers to choose their products rather than others? Is it the user experience that they create on the website? Do they have detailed descriptions on their product listings that communicate the products' value? Are their prices competitive?
Get to know your dropshipping competitors and what their strengths are; you will need to do this in order to differentiate yourself and offer something that they don't.
There are a variety of free resources, like Google Trends and Google Ads Keyword Planner, which help you see what kind of categories are trending online. If you want more detailed information, there are other paid services like Ahrefs that allow you to get even more detailed keyword data and insight on your competitors.
4. Find a Supplier
Now that you have a more clear direction as to what kind of products you're looking to sell, the next step is to find the right dropshipping home decor supplier. This will require a bit of research, and you'll want to make sure that the supplier you choose has these qualities:
High-quality products - You don't want to upset your customers with low-quality products that aren't true to how they're displayed on the site.
Dependable and reputable - You want to ensure that the supplier will be professional and timely with their shipments, without making mistakes.
The right pricing - Make sure that you're getting fair prices for your product purchases.
Good communication - If you need to make additional changes, confirm details, or just ask questions, you want to know that you can easily reach your supplier and communicate with them.
It would be beneficial to get samples of the products from the supplier so that you can see and test the items for yourself. This will help you ensure that the products are truly what they claim to be.
5. Set Up Your Online Store
Many eCommerce business owners choose to use popular platforms like Shopify or BigCommerce for their websites, but there are a variety of website-building platforms out there that have eCommerce plugins as well.
You can also choose to sell your products on Amazon, however, keep in mind that Amazon does have its own rules and takes fees, which can be costly when you're first starting out and aren't selling a high volume of products.
The benefit of selling on Amazon is that the customer base is already there, you'd just need to build authority and beat out the competition. While you don't need to build out a website, you'll still need to have high-quality photos of your product, interesting descriptions, and some infographics to help your audience learn about the benefits of your product.
If you go the route of creating an eCommerce website, you can have a web designer help you create your site, but if you want to go for a more basic layout and do it yourself, there are plenty of free resources and video tutorials that can help you build a high-quality website.
6. Build a Customer Base
You've done the administrative tasks, found a supplier, and set up your site - now it's time to get customers to come to your site and make purchases. This isn't exactly a simple process and you'll need to spend a considerable amount of time generating brand awareness.
Low-cost marketing options can include establishing a presence on social media, creating helpful content on your website or on YouTube, or sending out email newsletters.
If you have the budget to run ads on search engines, social media, and websites, you can create campaigns around your products and brand to help bring traffic to your website.
To help make the most out of your ads and get better conversions, you'll want to figure out who your target audience is before running any campaigns.
7. Manage Customer Service
Once you've built a decent customer base, you'll want those customers to have a good experience so that they return, and even spread the word to their friends and family.
Make sure that you consider what customers find most important about their shopping experience. Do you have a satisfaction guarantee on your products? Do you have a good shipping and return policy? Is the customer support team quick to respond?
It would be beneficial to include an FAQ on your website, and if there are any exclusions or policies that the customer should know about, make sure to make it very clear.
Find the Right Wholesale Home Decor Supplier For Your Needs
At Finesse Decor, we have a passion for interior design and offer a wide selection of the best home decor products for your dropshipping store.
We understand that a good supplier can take your eCommerce store to the next level, which is why we pride ourselves on transparency, quality, and resourcefulness.
You can expect these benefits when getting your products from us:
100% satisfaction guarantee + free returns
Price matching + best rate guarantee (including Amazon)
99% in-stock rate
Extensive marketing assets
Ready to get started? We hope that you found these home decor dropshipping tips helpful, and once you're ready to get your products, enjoy 25% off your first wholesale order from Finesse Decor.